Life Style

Artisanal doughnuts on the rise: Like coveted concert tickets, they can get sold out in minutes

SINGAPORE – Cult doughnuts are the new concert tickets. While concerts may have taken a back seat, these highly coveted sweet treats require the same level of pre-planning and even camping at your computer to score them. If you snooze, you lose.

Home-grown Sourbombe Artisanal Bakery's sourdough bomboloni – or Italian stuffed doughnuts – once sold out in less than a minute. These are released on its online store every Monday at noon and sell out within 10 minutes every week.

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