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In an effort to boost its international image and attract more foreign visitors, the Rwandan government is investing heavily in football sponsorship. The "Visit Rwanda" slogan first became visible on Arsenal football jerseys thanks to a €34 million deal signed in May 2018. A similar contract was recently signed with French club Paris Saint-Germain.Read More – Source
[unable to retrieve full-text content]
In an effort to boost its international image and attract more foreign visitors, the Rwandan government is investing heavily in football sponsorship. The "Visit Rwanda" slogan first became visible on Arsenal football jerseys thanks to a €34 million deal signed in May 2018. A similar contract was recently signed with French club Paris Saint-Germain.Read More – Source
