Child’s play: Fashion and beauty brands tap into customers’ milestones to launch kidswear, maternity lines

SINGAPORE – Where fashion brand Love, Bonito once dressed women for their first jobs, it is now looking to clothe them as they prepare for their first child.

In the middle of last month (September), the local label relaunched its maternity line, called Embrace, which it started two years ago. The line was designed to fill a gap in the maternity wear market here, with stylish pieces that can take women from pregnancy to nursing, says co-founder Rachel Lim, 33.

Please subscribe or log in to continue reading the full article. Learn more about Read More – Source

straitstimes

Related posts

‘Fake heiress’ known as Anna Delvey, who inspired Netflix series, released on house arrest

October 8, 2022

Do New School Uniform UK Rules Save Parents Money?

August 23, 2022

SINGAPORE – Where fashion brand Love, Bonito once dressed women for their first jobs, it is now looking to clothe them as they prepare for their first child.

In the middle of last month (September), the local label relaunched its maternity line, called Embrace, which it started two years ago. The line was designed to fill a gap in the maternity wear market here, with stylish pieces that can take women from pregnancy to nursing, says co-founder Rachel Lim, 33.

Please subscribe or log in to continue reading the full article. Learn more about Read More – Source

straitstimes