AT&T thinks you might watch ads in exchange for a cheaper phone plan

"I believe there's a segment of our customer base where given a choice, they would take some load of advertising for a $5 or $10 reduction in their mobile bill," Stankey told Reuters. AT&T confirmed those comments to CNN Business. (The phone carrier owns CNN's parent company, WarnerMedia.)The new plan could come as early as "in a year or two," he told Reuters.While advertising-supported phones haven't taken off in the past, despite efforts from Virgin Mobile and Sprint, AT&T (T) said it has the advantage of better ad targeting. Ads will be tailored to customers identified across multiple devices, a strategy that could also help the company sell ads for more money, Stankey said.Stankey told Reuters the company would also benefit from running an ad-supported version of the HBO Max streaming service next year. AT&T's Read More – Source

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"I believe there's a segment of our customer base where given a choice, they would take some load of advertising for a $5 or $10 reduction in their mobile bill," Stankey told Reuters. AT&T confirmed those comments to CNN Business. (The phone carrier owns CNN's parent company, WarnerMedia.)The new plan could come as early as "in a year or two," he told Reuters.While advertising-supported phones haven't taken off in the past, despite efforts from Virgin Mobile and Sprint, AT&T (T) said it has the advantage of better ad targeting. Ads will be tailored to customers identified across multiple devices, a strategy that could also help the company sell ads for more money, Stankey said.Stankey told Reuters the company would also benefit from running an ad-supported version of the HBO Max streaming service next year. AT&T's Read More – Source

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