Svetlana Tikhanovskaya has leapt from being a stay-at-home mum to being dubbed one of the most powerful women in Belarus.
Her rise to prominence has been as quick as it has been unlikely.
The 37-year-old was unknown at the end of May. But that all changed when she entered the race to be the country’s next president.
She was pushed to act after her husband Sergei Tikhanovsky — a popular blogger — was jailed and disqualified from running.
Tikhanovskaya is challenging Belarus’ long-time incumbent, Alexander Lukashenko, who has been the only president the country has ever known.
In power for 26 years, he has been dubbed Europe’s last dictator. Since 1994, elections have tended to be a formality, actively controlled and suppressed, according to human rights organisations.