U.K. Prime Minister Boris Johnson is set to announce on Monday a £10 million campaign to cut obesity amid growing evidence people who are overweight or obese are at greater risk from the coronavirus, the Guardian reported Saturday.
The campaigns aim is to encourage Britons to slim down during the summer, before what many doctors fear will be a second wave of the disease.
A recent report published by Public Health England (PHE) on COVID-19 risk disparities found that,when adjusting for age and gender, almost 8 percent of critically ill patients in intensive care units with COVID-19 suffer from morbid obesity, compared with around 3 percent of the general population.
The campaign, called Better Health, is reported to include advertisements on social media, TV and radio, billboards and print media. In addition, manufactures will be obliged to add labels to bottles and cans of wine, beer and other alcohol products to inform consumers how many calories are in them.
“Itll be an upbeat, energizing campaign that will show very diverse people getting on top of fighting the fat. It will tap into the zeitgeist of peoples desire toRead More – Source
U.K. Prime Minister Boris Johnson is set to announce on Monday a £10 million campaign to cut obesity amid growing evidence people who are overweight or obese are at greater risk from the coronavirus, the Guardian reported Saturday.
The campaigns aim is to encourage Britons to slim down during the summer, before what many doctors fear will be a second wave of the disease.
A recent report published by Public Health England (PHE) on COVID-19 risk disparities found that,when adjusting for age and gender, almost 8 percent of critically ill patients in intensive care units with COVID-19 suffer from morbid obesity, compared with around 3 percent of the general population.
The campaign, called Better Health, is reported to include advertisements on social media, TV and radio, billboards and print media. In addition, manufactures will be obliged to add labels to bottles and cans of wine, beer and other alcohol products to inform consumers how many calories are in them.
“Itll be an upbeat, energizing campaign that will show very diverse people getting on top of fighting the fat. It will tap into the zeitgeist of peoples desire toRead More – Source
