Asian hip-hop on the rise: Iconic hip-hop label Def Jam sets its sights on South-east Asia

SINGAPORE – In the early 1980s, American record label Def Jam played a defining role in the growth of hip-hop music, housing influential rappers ranging from LL Cool J to Beastie Boys.

Over the decades, its roster has included not just the newer wave of rap stars like Kanye West, but also marquee pop acts such as Justin Bieber and Rihanna.

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SINGAPORE – In the early 1980s, American record label Def Jam played a defining role in the growth of hip-hop music, housing influential rappers ranging from LL Cool J to Beastie Boys.

Over the decades, its roster has included not just the newer wave of rap stars like Kanye West, but also marquee pop acts such as Justin Bieber and Rihanna.

Please subscribe or log in to continue reading the full article. Learn more about Read More – Source

straitstimes