Ivanka Trump shuts fashion brand after sales slump

Donald Trump's oldest daughter is closing down her fashion business after the brand suffered a backlash when her father became US president.

Ivanka Trump, 36, is currently a senior adviser to her father and has faced criticism about possible conflicts of interest with her clothing label.

The brand had enjoyed a sharp rise in sales in 2016 but has been dropped by several retail chains.

The Nordstrom and Neiman Marcus department stores both axed her line last year, blaming slow sales after pressure from activists to boycott shops doing business with the Trump family.

Earlier this month, Canadian retailer Hudson's Bay – whose businesses include US retailers Saks Fifth Avenue and Lord & Taylor – phased out the brand.

Image: Ivanka Trump-branded clothing at a Marshalls department store in New York

Ivanka Trump, whose eponymous brand includes clothing, footwear and accessories, said she will now focus her attention on advising her father.

She said: "After 17 months in Washington, I do not know when or if I will ever return to the business.

"But I do know that my focus for the foreseeable future will be the work I am doing here in Washington.

"So making this decision now is the only fair outcome for my team and partners."

Her company said licensing contracts would not be renewed and those in place will be allowed to run their course.

Her brand also said retailers including Bloomingdale's, Dillard's and Amazon continued to sell her products.

People look at items for sale in the Ivanka Trump shop inside Trump Tower, New York
Image: People look at items for sale in the Ivanka Trump shop inside Trump Tower, New York

Ivanka has been encouraging US companies to pledge to hire American workers after her company was accused of using foreign workers to make its products abroad.

The most organised boycott of Trump-related businesses, Grab Your Wallet, began in the final weeks of the 2016 presidential campaign.

It followed the release of a recording of Donald Trump discussing grabbing women by their genitals.

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After news of the fashion label being closed down, the boycott group's co-founder Shannon Coulter said: "This is the biggest possible win for Grab Your Wallet."

During his time in office, the president has made regular visits to Trump-branded properties, sparking criticism he is using his high profile to promote his private businesses.

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