What: Visa has announced a strategic investment in YellowPepper, a US-based mobile payments provider, in an effort to provide its digital service in Latin America.
Why it matters: Visa has targeted the Latin American market since it remains largely underpenetrated and thus provides abundant scope for Visa's growth.
Visa announced last week a strategic investment in YellowPepper, a US-based mobile payments provider in an effort to provide its digital service in Latin America. This investment will be the first of its kind in the region and reinforces a shared vision for increasing usage of mobile payments throughout Latin American and the Caribbean.
Photo by Visa and YellowPepper
With this agreement, Visa will focus on growing opportunities for tokenized payments, increasing access to Visa APIs, and expanding the usage of push payments via Visa Direct.
Additionally, YellowPepper will become a Visa Token Service Provider, allowing it to offer Visa's secure, digital payment token services, via any Internet-connected device.
Visa has chosen YellowPepper, given its extensive experience in the region and strength of their existing client base, which makes them an ideal partner to build the future of payments.
Visa has targeted the Latin American market since it remains largely underpenetrated and thus provides abundant scope for Visa's growth. "Visa is always looking for new investments that allow us to accelerate innovation for our clients, finding new ways to support our clients' technology". Eduardo Coello, regional president for Visa Latin America and the Caribbean, said in a press release.
Editorial Staff
Portada Staff
