What: Whatsapp has launched a separate app, meant to help small businesses to connect better with clients.
Why it matters: According to Forbes Mexico, 82% of Mexican small businesses using WhatsApp agree that the app helps them to communicate with clients, while 65% percent think it contributes to their business' growth. For now, the app is available only in the US, Mexico, the UK, Italy, and Indonesia.
"WhatsApp was built for people and we want to improve the business experience," posted the company on its blog when they announced the new app launch. "For example, by making it easier for businesses to respond to customers, separating customer and personal messages, and creating an official presence."
The app was designed with several tools in mind, to help companies and users interact easily. Business profiles, automatic messages, and statistics are some of the features included, and it is already available to download for free on android devices.