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Latin America

Latin America

Prince Charles and Camilla make history in Cuba

Media playback is unsupported on your device The Prince of Wales and Duchess of Cornwall have made history by becoming the first members of the royal family to visit Cuba in an official capacity. Prince Charles and Camilla's trip is being seen as an attempt to help form closer ties between the UK and the communist state. The couple attended a wreath-laying ceremony
Latin America

#PortadaMia: Amazon, Estee Lauder, Facebook, Google, GroupM, MasterCard, OMD, Visa and WeWork to Participate in Exclusive Luncheon

Leading executives from the brand, agency, media, and tech sectors will gather at an exclusive Luncheon Roundtable at our upcoming twelfth annual Portada Miami on April 12 to discuss the topic: Redefining the Role of Miami as a Marketing and Media Hub. During the exclusive lunch meeting, Portada will present the results of its Panregional Marketing and Media Report. The
Latin America

WeWorks Ana Rivadeneyra: Members Stories Published on Social Media Our Most Valuable Marketing Tool

What: WeWorks Ana Rivadeneyra reveals to Portada how WeWork “humanizes” its outreach to potential customers in order to grow its market in Mexico and Latin America. Why it matters: WeWork is leveraging the power of its own members experiences as told by them on social and other digital media to fuel its rapid growth in Latin America. Rivadeneyra will share the details of
Latin America

Venezuela crisis: Guaidó aide faces terrorism charges

A top aide to Venezuelan opposition leader Juan Guaidó is being charged with terrorism after he was arrested by President Nicolas Maduro's government. Mr Guaidó's chief of staff Roberto Marrero, 49, is accused of planning "acts of sabotage" against officials. Venezuela's Interior Minister Nestor Reverol said that "weapons and foreign currency" were found
Latin America

Michel Temer: Brazil ex-president arrested in corruption probe

Former Brazilian President Michel Temer has been arrested in São Paulo as part of a massive corruption investigation. Mr Temer, a 78-year-old lawyer who was in office from 2016 to 2018, is being investigated in several cases. He has consistently denied any wrongdoing. His arrest was considered imminent after he lost his legal protection when he left office. Many
Latin America

Estée Lauders Trinidad Tagle Joins Portadas Council System

We are excited to announce that Trinidad Tagle, Regional Marketing Manager at Estée Lauder is joining the Portada´s Brand Star Committee LatAm, one of the six units of Portada's Council System. The board's next in-person meeting will be at Portada Miami, on April 11 at Miami's East Hotel. Born in Chile, Trinidad lived in NYC for 2 years at the age of 15.
Latin America

SALES LEADS LATAM: Mondelez, MCM Worldwide, Holiday Inn…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now. For prior Sales Leads LatAm editions, click here. Mondelez, one of the world's largest snacks companies, has put its global creative business in review. The review follows a similar