Latin America

SALES LEADS LATAM: Bayern Munich, Puma, Turkish Airlines…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada's new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Bayern Munich

German soccer side Bayern Munich have announced a “unique content and sales” partnership with Perform Group, focusing on Latin America (LATAM).The deal will allow brands to use the UK-based digital sports media companys platforms, as well as providing them with the opportunity to engage with the Bundesliga outfit.Bayern Munich opened their first international office in 2014 in New York to service the Americas, with a primary focus on building the infrastructure in North America in order to replicate the model in Latin America.The club said their aims are to “build presence and increase the fan base in LATAM through local language digital platforms and mutually beneficial partnerships.”Bayern have supporter clubs in Mexico, Brazil, Colombia, Argentina, Chile, Peru, Paraguay, Costa Rica, Cuba, Panama, Honduras, El Salvador, Guatemala and Venezuela.

Puma, designer and manufacturer of athletic and casual footwear, apparel and accessories, has kicked off a global media pitch, according to people familiar with the matter.Until May, Puma was part of Kering, a Paris-based marketer of luxury goods including leather goods, fashion, shoes, jewelry and watches under such brands as Gucci, Saint Laurent and Bottega Veneta. Kering last month spun off Puma as a standalone public company, reducing Kering's stake to about 16 percent from 86 percent. Publicis´ Blue 449 is the incumbent on the account.Puma's global media spending is around US$120 million.

  • Turkish Airlines

Colombian authorities have requested Turkish Airlines (THY) to increase the number of direct flights between Istanbul and Bogota, according to THY America Sales Marketing Vice President Mustafa Doğan.In response to the request, Doğan said that THY was pleased with the demand in Istanbul-Bogota flight and will take a more active role in the region.The national flag carrier will examine Colombia's demand on technical and commercial terms. The only reason the company is not so active in Latin America is distance and the limitations of current aircraft technology.Flying to 303 destinations in 120 countries, THY holds the title of the airline flying to the most destinations in the world.

  • Dream Hotel Group

Hotel and brand management company Dream Hotel Group and Mexico-based Tamayo Desarrollos have set plans to open the next Chatwal hotel in San Miguel de Allende, Mexico, in 2020.Dream has chosen architecture, planning and design firm CallisonRTKL to design the new hotel. The signing of The Chatwal San Miguel de Allende follows Dream Hotel Groups latest announcement to develop three new hotels in Latin America: Unscripted Tulum in Mexico, Unscripted Belize and Dream Belize. The 24-room Unscripted Belize is slated to open in late 2018 while the 100-room Dream Belize and the 97-room Unscripted Tulum are both scheduled to open in 2020. Dream Hotel plans to sign another 50 hotels and resorts worldwide across its brands Dream Hotels, Time Hotels, The Chatwal and Unscripted Hotels over the next five years.

2018 NETWORKING SOLUTIONS. To find out about Portada's new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • The Ritz-Carlton Yacht Collection

The Ritz-Carlton Hotel Company announced the opening of reservations for The Ritz-Carlton Yacht Collection. With a leisurely cruising style, the legendary service of The Ritz-Carlton, and ports at sought after destinations around the world, The Ritz-Carlton Yacht Collection will deliver one-of-a-kind experiences to its guests onboard and transform the luxury cruising industry.Reservations are now open for the inaugural season of The Ritz-Carlton Yacht Collection, set to take the seas in February 2020.The first yacht will cruise a wide variety of destinations, including the Mediterranean, Northern Europe, the Caribbean, Latin America, Canada and Northeastern United States. Voyages will range from seven to ten nights with ports including Barbados, Cartagena, Bordeaux, Copenhagen, Mykonos, Portofino and many more.

NEW FEATURES TO PORTADA'S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

Celeste Martorana @celesmartorana

Celeste joined Portadas team in 2014. Since then, she has been working as an editor for Portadas English-language website and compiling information for Portadas Databases.

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